Vivant

A substantial project and I attribute a significant part of my growth and learning to the exceptional team of designers I had the privilege to work with. Our project was situated within a company that revolved around the world of wine and the creation of memorable experiences.

Wine producers devote their lives to crafting wines with both respect for the environment and the consumer in mind. Their tales of responsible winemaking deeply inspired me.

Key Results

• Successfully launched a multifaceted platform enabling live or pre-recorded wine-tasting experiences, purchase of wine or experience kits, and engagement in educational activities.

• Successfully drove wine sales through the platform and integrated Salesforce.

• Designed an intuitive interface and visually captivating pages allowing easy browsing and selection from a wide range of wine-tasting sessions.

• Implemented a recommendation system suggesting relevant sessions based on users' preferences, past activity, and browsing history.

• Created visually captivating session pages with compelling imagery, descriptive text, and interactive elements to showcase unique session features.

• Advocated for a Netflix-inspired approach, customizing each experience with its own logo and narrative for personalized storytelling.

• Successfully launched Live Session with unlimited access to experiences, expert wine advisor interactions, and real-time tasting.

• Designed a widget-like interface for user flexibility and an immersive experience.

• Designed the Live Session Mobile App Beta.

Role

Designed and launched a comprehensive platform facilitating live and pre-recorded wine-tasting experiences, enabling user participation from remote locations.

Tools

Figma
Principle
Adobe Creative Cloud
Lottie

Projects

Web Platform

Live Session

Mobile App

The Challenge

Design an intuitive interface that allows users to easily browse and select from the wide range of available wine-tasting sessions.

Implement a recommendation system that suggests relevant wine-tasting sessions based on users' preferences, past activity, and browsing history.

Web Platform

Building the Experience

The primary goal was to develop a multifaceted platform that enables users to participate in live or pre-recorded wine-tasting experiences, purchase wine or experience kits, and engage in educational activities related to wine tasting trough the Interactive Tasting Method.

Live Experiences™

Introducing the ultimate wine experience, blending engaging interaction, personalized education and lively entertainment. VIVANT’s remarkable Live Experiences™ immerse users in the world of wine.

Users can participate in live or pre-recorded wine-tasting sessions hosted by expert wine advisors. Sessions cover a wide range of themes, including regional focuses, tasting categories, and celebrity-hosted events.

Engaging Presentation

Create visually captivating session pages that entice users to join the experience. Incorporate compelling imagery, descriptive text, and interactive elements to showcase the unique features of each session and pique users' interest.

A Netflix-Inspired Approach

We successfully advocated for customizing each experience with its own logo and narrative, similar to the personalized storytelling seen on platforms like Netflix.

Live Session

Taste. Learn. Enjoy.

Live Session was designed to get unlimited access to our Live Experiences. Users could discover the world's best tasting wines made with respect for you and the environment.

Our expert wine advisors answer your questions anywhere, anytime. Users could pair with our Experience Kits and taste along in real-time. Users could develop their skills with the groundbreaking Interactive Tasting Method.

Key Features

Key features: ITM, Video and Image Transitions, Gamification, Timeline, Messages, Questions, Leaderborad, Advisors cards, Producers cards and Wine cards.

Designed with a widget-like interface, allowing users the flexibility to either engage with others or minimize the UI for an immersive experience using discreet handles.

ITM

Learn to taste like a pro with our groundbreaking Interactive Tasting Method™. Choose the wine, assess the color, aromas, and flavors, and compare your results to our expert wine advisors.

Gamification

Users can immerse themselves in engaging video experiences. Based on the content displayed, participants can engage in a variety of quizzes, earning wine points for correct answers.